可口vs百事：可乐之战

影片名称：可口vs百事：可乐之战

影片类型：纪录片

影片导演：内详

影片演员：Rob Baskin,Michael Beindorff,Katie Bayne

年份地区：0/美国

更新时间：2020-03-23 14:47

资源更新：完结

影片语言：英语

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Traces the long and ferocious rivalry between Coke and Pepsi, centered on the “New Coke” debacle of 1985. For almost a hundred years, Coke had been the undisputed leader in the multibillion dollar global soda industry–stodgy, predictable, but indisputably top dog–while Pepsi had been the upstart No. 2, forever poking at its big brother with cutting edge advertising. But in 1985, in a stranger-than-fiction twist, Coca-Cola’s executives took a step so daring that no one in either company could believe it: they changed the formula of the most popular beverage on the planet.